Privacy Policy


Information Collected

We collect information from you when you register on our site at, place an order, subscribe to our newsletter, respond to a survey or fill out a form. When ordering or registering on our site, as appropriate, you may be asked to enter your name, e-mail address, mailing address or phone number. You may, however, visit our site anonymously.

Use of Information Collected

Any of the information we collect from you may be used in one of the following ways:
• To improve customer service. Your information helps us to more effectively respond to your customer service requests and support needs.
• To process transactions. Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.
• To send periodic emails or postal mail. The email and/or mailing address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information.

Protecting Collected Information

We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information by offering the use of a secure server. We implement a variety of security measures to maintain the safety of your personal information when you place an order. We use PayPal so your sensitive credit information is never entered directly through the Parent in the Know site. Subsequently, after a transaction, your private information (credit/debit cards) will not be stored on our servers. The only information we receive from PayPal is your name, email address, and mailing address, and phone number in order to send you the assessment if you ordered a print version. All assessments which are digital downloads or for parent coaching or business consulting will ask for an email in order to send you orders, information, and correspondence electronically. 

The email address used to deliver client reports is indicated by you on the online or hard copy assessment form or in the client intake packet for parent coaching services. This information is kept digitally on a secure server as well as in hard copy form under lock and key for print forms. Digital copies of completed assessments and client reports are kept on a secure server. After 2 years, all original files, both digital and hard copy, of all documents connected to your purchase will be destroyed.

Use of Cookies

Cookies are files sent by web servers to web browsers, and stored by the web browsers. We use essential cookies to enhance the speed at which the website loads and distributes content, to provide essential security measures, and to remember items in a shopping cart. We may use non-essential cookies by contracting with third-party service providers to assist us in better understanding our site visitors, such as Google Analytics. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. As on any website, most browsers allow you to disable cookies, with the understanding that this may interfere with certain important aspects of using the website.

Non-Disclosure of Information to Outside Parties

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety.

Third Party Links

Occasionally, at our discretion, we may include or offer third party products or services on our website, including affiliates. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

California Online Privacy Protection Act Compliance

Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.


Parent in the Know may revise this Privacy Policy from time-to-time. The revised Privacy Policy will apply from the date of the publication of the revised Privacy Policy on this website.  Please check this page regularly to ensure you are familiar with the current version.

Contacting Us

If there are any questions regarding this policy, you may contact us using the information below.

On-line Contact Form

Toll-free by phone at 1-845-414-3890


Portions of this policy are powered by Trust Guard, your PCI compliance authority. Portions of this document were created using a Contractology template available at